Top 5 Consumer Finance Apps on Android in Brazil: Q1 2025

Performance Trends of Leading Consumer Finance Apps

The first quarter of 2025 saw interesting trends in the performance of the top consumer finance apps on Android in Brazil. Here's a detailed look at how these apps fared in terms of downloads, revenue, and active users.

Mobills: Budget Planner from Toro Investimentos showed a fluctuating revenue trend, peaking at approximately $10.5K in early January. Weekly downloads were relatively stable, fluctuating between 9.8K and 12.4K, while active users experienced a gradual decline from 297K to 237K by the end of March.

My Finances - Bills Reminder by Nimtech TI recorded a peak in weekly downloads at 12.5K at the start of the quarter, but this number declined to around 8.8K by late March. Revenue peaked at $5.2K in early January, while active users hovered around the 280K mark, showing slight fluctuations throughout the quarter.

Organizze: Finance tracker experienced a revenue peak of $4.1K in early January. Downloads remained steady, with a minor increase to 7.6K at the end of March. Active users showed a slight decline from 156K to 148K over the quarter.

Despezzas Financial management had its revenue peak at $3.5K in early January, with downloads varying between 3.3K and 5K. Active users saw a gradual decline, starting at 12K and ending at around 10K by the end of the quarter.

Splitwise showed a notable decrease in downloads from 14.3K to around 3.2K. Revenue peaked at $1.7K in early January, and active users decreased from 197K to about 133K by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the consumer finance app market in Brazil. For more detailed insights and analysis, visit Sensor Tower's website.